What is Annual Giving? How is it different from, say, my ticket purchases?
I’m so glad you asked!
Annual giving plays a vital role in all non-profits – not just the arts but higher education, basic needs, zoos, you name it. Annual Giving campaigns are the staple of a vibrant and growing fundraising program. Did you know that “charitable organizations in the US…fund raise more successfully when they have in place a formal, annual fundraising drive?” (Advancing Philanthropy Magazine, Fall 2014, pg 13). The Arkansas Repertory Theatre could receive multiple sponsorships of shows each season – BUT, without those unrestricted donations, without YOUR annual gifts, there would be no place for us to show you such amazing productions.
When you purchase tickets to one of The Rep’s productions, you are helping make that play or musical happen. When you choose to make an annual gift to The Rep, you are keeping The Rep’s doors open for all to experience. Annual giving is great because it goes to pay for the greatest need at that particular time. Your annual gifts keep our lights on. Your annual gifts help pay the water bill. Your annual gifts keep our elevators maintained and working.
When you choose to be engaged with The Rep, not only as a subscriber but as one of our supporting Members through your annual gift, you ensure our sustainability and legacy. When you become one of our members, there are opportunities for behind-the-scenes fun, tours and members-only event invitations. Of course you also get the “warm and fuzzy” feel-good feeling for helping out one of your favorite organizations!
If you would like to make a donation or learn more about the benefits of our annual giving Member Program, just give Leighanne Alford a shout or email – 501.378.0445 x211 or firstname.lastname@example.org.